About The Institute For Nonprofit Practice
Founded in Boston in 2007, the Institute for Nonprofit Practice (INP) transforms communities by equipping the most promising nonprofit leaders with the skills, confidence, and resources they need to make their organizations effective, innovative, and sustainable.
INP achieves this mission through comprehensive, year-long certificate programs that, to date, have equipped 1,600 senior level, mid-career, and emerging leaders with the management tools and networks they need to boldly advance their careers and be a force for social change in their organizations and communities.
Behind INP’s rigorous programming to develop leaders is an organizational culture that is thoughtful and attentive to its staff. Outstanding benefits and a strong sense of community and values are key aspects of what makes INP unique. An intentional and wide-reaching focus on diversity, equity, inclusion, and belonging is core to INP’s mission and is part of every aspect of the organization’s work: over 60% of INP faculty, staff, and students are Black, Indigenous, and people of color (BIPOC).
After over a decade of success expanding across New England, INP is looking ahead to the next chapter of growth and has already begun to broaden its impact by launching programming in New York City in 2019 with plans to grow to new regions and develop new programming across the country in the coming years.
For more information on the Institute for Nonprofit Practice, visit www.nonprofitpractice.org.
The Institute for Nonprofit Practice was built to fundamentally disrupt the status quo and ensure that the nonprofit workforce is exponentially more effective, connected, equitable, and diverse. As our nation confronts its long legacy of systemic racism and oppression while simultaneously grappling with a public health crisis, it is more critical than ever that nonprofit and community leaders have access to the information, experts, and networks they need to expedite social change and keep communities strong.
In response to these crises, INP has not stepped back, but stepped up. In April 2020 we launched The Tomorrow Fund, a movement to help nonprofit leaders, and in particular, leaders who are BIPOC, rebuild, reimagine, and restore as they navigate the massive challenges they face. For the first time we waived tuition for all students in the class of 2020-2021. We also launched an ambitious series of free programming for the larger nonprofit community called the Leadership Learning Series, and in spring 2021 are piloting a DEIB training for consultants.
This is an exciting and critical moment in the Institute’s history as we scale nationally and enter new markets.
As the Marketing and Communications Manager, you are not only passionate about our mission, but are passionate about storytelling, communications, and marketing. You will help our rapidly growing organization build a movement by partnering with our senior leadership team to increase the brand awareness of the organization among key constituents and develop the Institute’s marketing and communications plan and priorities. You will be responsible for driving the awareness and understanding of INP through implementing game-changing marketing and communications strategies. It will also be critical that you infuse equity into our marketing and communications strategies and tactics, amplifying the voices of BIPOC communities through marketing practices that honor the experiences and voices of people of color and other historically marginalized communities. You will lead on the implementation of these strategies, highlighting INP’s work using channels appropriate to our many different audiences, and identifying new platforms for showcasing our programs, students, and impact.
Reporting to the VP of Advancement, you will be a critical member of INP’s development team and will work collaboratively across the organization, engaging with leadership, programmatic, and fundraising staff. You will lead on the project management and execution of several communications efforts including recruitment communications, annual reports, community announcements, social media, the promotion of events, media monitoring, and support the organization to maintain the highest quality communication practices. You will have the opportunity to leverage and engage our diverse community of staff, faculty, students, alumni, and partners.
As the Marketing and Communications Manager, you will be responsible for the following threads of work:
- Content Creation: Develop and implement content that reflects the organization’s overall strategic vision and goals, generates awareness of key activities (e.g. recruitment deadlines), and integrates stories of INP’s impact across platforms, including media relations, digital storytelling (social media, video, and photography), and organizational and fundraising communications. Write, design, and oversee the production of social media posts, organizational statements, website content, collateral, and presentation decks.
- Communications Strategy: Develop the organizational communications calendar and strengthen communications systems. Set quantitative and qualitative metrics and analyze results to evaluate the effectiveness of communications strategies and ensure quality standards.
- Brand Management: Ensure visual and editorial integrity of the INP brand in all public facing communications. Ability to design and update collateral to ensure INP’s brand integrity. Maintain updated style and messaging guides that reflect the latest thinking and ensure that all owned media reflects this (e.g., website, social media, e-blasts). As needed, manage vendors and independent contractors, including graphic designers, photographers, or videographers.
- Events: Collaborate on the execution of the communications strategy for large programmatic and fundraising events and objectives, in coordination with the Development team. This includes the Leadership Learning Series, ensuring communications plans leverage e-blasts, social media, and the website to promote virtual events featuring high-profile individuals.
Other duties as assigned: INP is a small, growing, entrepreneurial organization and every staff member is expected to provide support to the broader INP team and adapt as needed to achieve our mission.
This is a full time, exempt position and reports to the VP of Advancement. Location is flexible, candidates in the Greater Boston or New York City area preferred.
The successful candidate will bring many of the following professional qualifications and personal attributes:
- Authentic passion for INP’s mission, experience in the racial and gender equity space preferred and a commitment to bringing an anti-racist lens to our work;
- 5 plus years of professional experience in a nonprofit organization; demonstrated success in a communications or marketing function developing strategies to increase brand awareness leveraging all marketing and communications channels;
- Exceptional written communication skills across a variety of disciplines (social media, e-blasts, press releases, etc.). Able to edit and review content for messaging, style guidelines, brand consistency, correct grammar/punctuation, and voice; continually optimize content on the website to improve SEO results;
- Experience with graphic design and graphic design software, including Canva, Adobe InDesign, Photoshop, and Illustrator. Ability to create graphic designs and infographics and make changes in e-blasts, on the website, and for social posts;
- Experience with website content management systems, specifically WordPress;
- Experience with social media management systems, email marketing systems, Google analytics and google keywords / ad grant management;
- Demonstrated ability to generate and leverage earned media coverage through developing relationships with journalists, developing media strategies and successfully pitching stories;
- Ability to compel others to take action as a key storyteller and skillfully synthesize complex ideas into sophisticated writing in a variety of styles and formats.
- A flexible and adaptive work style, commitment to continuous improvement, and able to reprioritize quickly and function at a high-level in a fast-paced environment;
- Strong organizational and time management skills with strong attention to detail;
- Deadline oriented and able to manage multiple priorities.
Competitive salary and benefits package based on experience. We offer a strong benefits package with medical/dental insurance, 401(k) retirement match, paid vacation, professional development, and more.
The Institute for Nonprofit Practice is an equal opportunity employer fully committed to creating an environment and team that represents a variety of backgrounds, perspectives, styles, and experiences.
The Institute for Nonprofit Practice does not discriminate on the basis of race, color, national origin, religion, sex, disability, age, sexual orientation, military status, veteran status, genetic information, gender identity, or any other characteristic protected by applicable federal, state, or local law.
Please send resume and cover letter to email@example.com; materials may be addressed to Audrey Gillis. Please include “Application for Communications and Marketing Manager” in the subject line.